Illustra il modo in cui i cinesi fanno impresa, attribuendo great importance to the influence of language, traditional thought, the art of trickery, the corporate culture. A useful guide to China's competitive environment, from a theoretical and academic perspective and practical at the same time. Aimed at students in undergraduate and postgraduate courses in business, but it is also a work of reference for those interested to investigate certain aspects of the business community in China and the West in this country who wish to develop business strategies and effective marketing. is divided into three parts: the first is dedicated to Chinese culture, the second to the dynamics of the competitive landscape in China, the third competitive advantage and management strategies.
LIU Hong,
Chinese business: landscapes and strategies.
London; New York: Routledge, 2009.
Chinese business: landscapes and strategies.
London; New York: Routledge, 2009.
Gli argomenti del libro:
Traditions and Chinese culture (Chinese history: outline and implications - Chinese language: structure and implications - Ancient philosophical systems and their implications - Military classics of ancient China and their implications); Dynamics of business landscape (China's socialist market economy - Chinese business structure - Science and technology: capabilities and management systems); Competitive advantage and strategies (Chinese competitiveness - A strategic framework for Doing Business in China - Managing marketing effectiveness in China)
In the library
location: 338.0951 L LIU CHI
location: 338.0951 L LIU CHI
